Create digital products for international markets

Lo que aprenderás

• Explain the rationale for both internationalization and localization
• Identify and distinguish roles of different professionals involved in internationalization and localization
• Explain different resource sourcing models used in the localization industry
• Address a broad range of internationalization challenges for digital products, from proper text encoding and use of regional formats to cultural sensitivity and awareness in the context of translation and localization
• Describe key concepts of project management in localization, including project stages and the balance between quality, schedule and cost
• Explain the peculiarities of translation in the broader context of localization and understand computer-assisted translation tools and the use of machine translation in the localization industry
• Apply quality assurance measures to internationalization and localization