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Global Business Strategy

Note: The MicroMasters program will be ending on December 12, 2021. This will be the final run of this course.

Learn how to capitalize on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.

Global Business Strategy

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Comenzó el 4 oct
Termina el 12 dic
7 semanas estimadas
8–10 horas por semana
Al ritmo del instructor
Con un cronograma específico
Gratis
Verificación opcional disponible

Sobre este curso

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Successful business leaders have an eye toward the future and a deep understanding of the local and global markets in which their firm operates. They understand the strengths and weaknesses of their business and product line, the competitive and complementary landscape, and emerging trends in their business sector. Because of their strategic insight, these leaders anticipate changes in global market conditions, recognize potential opportunities to innovate, identify strategic initiatives to further the firm, and successfully anticipate and navigate barriers to entry at home and at an international scale.

Upon completion of this course, learners will understand how to maximize short- and long-term profitability by analyzing and identifying opportunities and threats in different industries and competitive environments around the world. You'll be able to asnwer questions such as:
-When and how should you engage in a strategic alliance?
-How can you create an organizational structure that is effective locally and allows for global expansion?
-What assets, resources, and capabilities does your organization already have that can be leveraged for global growth?

By the end of this course, you will have the skills to guide your firm's strategy to identify and realize competitive advantage in the dynamic global marketplace.

De un vistazo

  • Idioma: English
  • Transcripción de video: English
  • Programas asociados:

Lo que aprenderás

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  • Understand the fundamentals of the global marketplace to see your organization, customers, product, and industry in a broader context
  • Be able to identify and address opportunities and threats to your firm and industry, both at home and abroad
  • Develop skills to protect, leverage and extend market assets, resources and capabilities
  • Organize your company to adapt its strategy over time
  • Cultivate a global mindset in your organization and balance local responsiveness with global integration

Acerca de los instructores

Preguntas frecuentes

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The MicroMasters program will be ending on December 12, 2021. This will be the final run of this course.

¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

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