Drive sustainability in tourism

Did you know tourism, the industry of adventure and leisure, is one of the largest worldwide? It faces many challenges. Among them the responsibility to become more sustainable. In this award-winning 3 online course programme Wageningen University & Research uniquely invites you to take on a reflective approach on sustainable tourism development.

The societal and environmental importance of tourism has grown significantly in recent decades. Its development is closely linked to major global changes in culture, politics, technology and the environment, affecting the quality of life of all stakeholders. While continuing its focus on growth, even in light of post-COVID ambitions to restore business-as-usual, tourism seems insensitive to sustainability issues. And with climate change forming an increasing challenge to both tourism and humanity, a radical paradigm shift is truly needed.

These 3 sustainable tourism courses are designed to take you on an wholistic investigation of the tourism sector and will eventually lead to your very own vision of what sustainable tourism should look like. To stimulate a continuous stream of new ideas, you are invited to join a platform for ongoing discussions on sustainable tourism business.

1. Instead of taking on tourism education’s customary approach – growth driven, applied and hospitality management – the first course of this programme offers an integral introduction to the complex phenomenon that is tourism, from its historical emergence to its current impact on society and the environment.

2. In the second course of the programme you will apply argumentation skills and different social science perspectives to tourism. You will learn of a broad array of sustainable tourism organizations, such as ecotourism and voluntourism. Together with your team you will pitch a case of your own.

3. In spite of tourism’s substantial contribution to climate change, international tourism continues to grow exponentially, with serious environmental impacts. That is why we dedicate this third course to address the mutual relationship between tourism and climate change. Study the key challenges related to mitigation and adaptation and learn to apply them to your personal position as well as your organisational situation.

So, are you eager to see tourism through a new lens? Join us on this unique all-round journey to bring about a much needed paradigm shift in the tourism industry. Together, we can drive sustainability in tourism. Subscribe now!