• Introduction to Content Marketing
• Digital Marketing Ecosystem & Content Marketing
• The role of Customer Segmentation & Persona
• Content Marketing Tools
• Content Marketing Channels
• Skills for Effective Content Marketing Strategy
• Content Creation Framework
• Resources and Tools for effective Content Marketing
• Effective Content Promotion &Success Measurement

Week 1 :Introduction to Content Marketing

Introduction &History of content marketing. The need for customer engagement and content marketing. Analysis of the digital eco-system. The role of social media marketing in customer engagement.

Week 2 : Content Creation Strategy

The role of appropriate content – Aligning content with customer segment/persona. Content Marketing Process. Content marketing tools for the Digital Era. Resources and Tools for effective Content Marketing.

Week 3 : Content Promotion Strategy

Leveraging storytelling in content. Content promotion in social media. Content creation and marketing skills.

Week 4 : Qualitative & Quantitative Assessment

Assessing the quality of content – providing appropriate content and value. Aiming for engagement, impressions and conversions. Managing ROI - Balance Quantitative and Qualitative Metrics.