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Data Analytics for Business

This course prepares students to understand business analytics and become leaders in these areas in business organizations.

Data Analytics for Business

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Termina el 24 dic 2022
16 semanas estimadas
10–12 horas por semana
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Sobre este curso

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Today, businesses, consumers, and societies leave behind massive amounts of data as a by-product of their activities. Leading-edge companies in every industry are using analytics to replace intuition and guesswork in their decision-making. As a result, managers are collecting and analyzing enormous data sets to discover new patterns and insights and running controlled experiments to test hypotheses.

This course prepares students to understand business analytics and become leaders in these areas in business organizations. This course teaches the scientific process of transforming data into insights for making better business decisions. It covers the methodologies, issues, and challenges related to analyzing business data. It will illustrate the processes of analytics by allowing students to apply business analytics algorithms and methodologies to business problems. The use of examples places business analytics techniques in context and teaches students how to avoid the common pitfalls, emphasizing the importance of applying proper business analytics techniques.

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Lo que aprenderás

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After taking this course, students should be able to:

  • approach business problems data-analytically. Students should be able to think carefully and systematically about whether and how data and business analytics can improve business performance.
  • develop business analytics ideas, analyze data using business analytics software, and generate business insights.

Plan de estudios

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SOFTWARE REQUIREMENTS

We will be learning business analytics with the help of open source and free software applications that are provided for educational use. Please follow instructions provided in their respective websites and install the following software in your personal laptop:

  • R – see https://www.r-project.org/
  • R Studio – see https://www.rstudio.com/

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¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

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