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Fundamentals of Entrepreneurship in the Family Business

Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.

Fundamentals of Entrepreneurship in the Family Business

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Una vez finalizada la sesión del curso, será archivado.
Comienza el Aug 2
5 semanas estimadas
7–8 horas por semana
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Sobre este curso

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Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.

In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).

This online course delivers the knowledge and tools necessary for the success of a venture in the family business.

The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.

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Lo que aprenderás

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1. Understand and apply best practices in the family business

2. Distinguish entrepreneurship and innovation models

3. Implement entrepreneurship trends in your venture

4. Carry out a transgenerational entrepreneurship project

5. Determine the components of entrepreneurship:

  • Generation of the entrepreneurial idea (ideation)
  • Market validation
  • Value proposition
  • Sales presentation to attract investors (Business Pitch)

Plan de estudios

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Topic 1. A Family Business Venture: the STEP Model

1.1 Entrepreneurial orientation of the family business

1.2 Familiness (resources unique to a family business)

Topic 2. Mega trends and entrepreneurship

2.1 Introduction to innovation and entrepreneurship

2.2 Mega trends and Family Office

Topic 3. Ideation and Market Validation

3.1 Ideation and Customer Discovery

3.2 Market Validation

Topic 4. Value Proposition

4.1 Opportunity Recognition

4.2 Business Model

Topic 5. Business Pitch (family and non-family investors)

5.1 Story Telling- Business pitch

5.2 Foundations of Family Intrapreneurship

Acerca de los instructores

¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

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