Ir al contenido principal

State-Bank-of-India: Consumer Psychology in the Financial Industry

Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.

4 semanas
2–3 horas por semana
A tu ritmo
Avanza a tu ritmo
Gratis
Verificación opcional disponible

Hay una sesión disponible:

Una vez finalizada la sesión del curso, será archivadoAbre en una pestaña nueva.
Comienza el 16 may
Termina el 4 jun
Inscríbete
Consumer Psychology in the Financial Industry

Sobre este curso

Omitir Sobre este curso

Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer relationship.

Understanding the principles of marketing psychology helps in effectively crafting financial marketing campaigns that resonate with the target audience for enhanced brand connect, consumer awareness and financial purchase decision.

De un vistazo

  • Institution State-Bank-of-India
  • Subject Negocios y administración
  • Level Introductory
  • Prerequisites

    The course is beneficial for individuals for effectively understanding consumer psychology to acquire, engage and retain consumers. No Prerequisites Required.

  • Language English
  • Video Transcript English

Lo que aprenderás

Omitir Lo que aprenderás
  • Introduction to Marketing Psychology
  • Psychological foundations of Marketing
  • Multi-Generational Consumer Behaviour.
  • Motivation, Affect and Decision-Making Process
  • Understanding Consumer Personality & Persona
  • Nudge& Influence - The Psychology of Persuasion
  • Leveraging marketing psychology for financial services marketing

Plan de estudios

Omitir Plan de estudios

Week 1: Introduction to Marketing Psychology

Introductory concepts. Incorporating psychological principles with marketing strategy. Leveraging psychology in marketing strategy.

Week 2:Consumer Behaviour & Decision Makingin Financial Services

The role of human psychology in comprehending consumer behavior and decision making. Factors shaping consumer behaviour in Financial Services. Responding and shaping consumer behaviour.

Week 3: The Psychology of Nudge & Influence

Understand the nudge concept to influence people's behaviour in a positive way. Proposing positive reinforcement and indirect suggestions as ways to influence the behaviour and decision-making of groups or individuals.

Week 4:Leveraging Behavioral Insights for Digital Banking

Using different forms of consumer psychology such as persuasion architecture and emotion driven behaviour in the digital banking eco-system.

Formas de realizar este curso

Elige tu camino al inscribirte.

Verified Track

Audit Track

Costo

99 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 13 jun

World class institutions and universities

Asistencia de edX

Certificado para compartir al finalizar

Tareas con calificación y exámenes

Visita la sección de Preguntas frecuentesen una pestaña nueva con preguntas frecuentes sobre estas modalidades.

¿Te interesa este curso para tu negocio o equipo?

Capacita a tus empleados en los temas más solicitados con edX para Negocios.
ComprarSolicitar información