• Duración:
    5 semanas
  • Dedicación:
    6–8 horas por semana
  • Precio:

    GRATIS
    Agregar un Certificado Verificado por $49 USD

  • Institución
  • Tema:
  • Nivel:
    Intermediate
  • Idioma:
    English
  • Transcripción de video:
    English
  • Tipo de curso:
    A tu ritmo

Prerrequisitos

This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.

Sobre este curso

Omitir Sobre este curso

Almost anyone who is developing Android Applications thinks about the possibility of selling it for profit. The App developing industry is booming and there is plenty of room for people to get in on the action. However, even though it sounds straight-forward, selling Apps is actually quite difficult.

Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.

Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

Lo que aprenderás

Omitir Lo que aprenderás
  • How to Monetize your application
  • Learn when to use ads to Improve user experience
  • How to get, engage and maintain your user base
  • Display Banner and Interstitial ads in an app
  • Licensing and monitoring your application
  • Publishing your application

Plan de estudios

Omitir Plan de estudios

Lesson 1

  • Introduction to monetization
  • Why and how to monetize your App
  • How to monetize apps using subscription & in-App purchase
  • How to monetize apps using Advertising
  • Data from App Market
  • Tools: Admob
  • Showing Tools: Analytics Adwords, Facebook

Lesson 2

  • Business Models
  • Monetization Models Advertising
  • Monetization Models: In App Purchase
  • Increase your Retention and Revenue with Gamification and Payment Gateway
  • Key Performance Indicators
  • Extra PRO Native Ads
  • IAPs + Advertising = Killer Combination

Lesson 3

  • User Acquisition
  • Introduction to User Acquisition
  • User Acquisition Strategies
  • SEO for the App stores
  • Introduction to Advertising
  • Performance Advertising
  • Advertising Acquisition
  • Tools for creating the correct message

Lesson 4

  • Technical implementation on Android
  • Analytics
  • Notifications
  • Remote Config A/B Testing
  • Onboarding Process
  • Implement firebase invites and dynamic links
  • Admob

Lesson 5:

  • Facebook
  • Facebook Analytics
  • Facebook Audience Network

Conoce a tus instructores

Jojo Giuffra
Google Experts (Marketing)
Universidad Galileo
Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras
$49 USD

Ver un modelo de certificado de edX en PDF
  • Oficial y verificado

    Obtén un certificado con la firma del instructor y el logotipo de la institución para demostrar tus logros y aumentar las posibilidades de conseguir trabajo

  • Fácil de compartir

    Agrega el certificado a tu currículum o publícalo directamente en LinkedIn

  • Incentivo comprobado

    El certificado te da un motivo más para completar el curso

  • Apoya nuestra labor

    edX, una organización sin fines de lucro, se sustenta con los certificados verificados para financiar la educación gratuita para todo el mundo