Marketing your Android apps

Creating and designing marketing activities to promote, monetize and increase the number of your app users.

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Sobre este curso

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Almost anyone who is developing Android Applications thinks about the possibility of selling it for profit. The App developing industry is booming and there is plenty of room for people to get in on the action. However, even though it sounds straight-forward, selling Apps is actually quite difficult.

Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.

Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

Lo que aprenderás

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How to Monetize your application
Learn when to use ads to Improve user experience
How to get, engage and maintain your user base
Display Banner and Interstitial ads in an app
Licensing and monitoring your application
Publishing your application

Plan de estudios

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Lesson 1

Introduction to monetization
Why and how to monetize your App
How to monetize apps using subscription & in-App purchase
How to monetize apps using Advertising
Data from App Market
Tools: Admob
Showing Tools: Analytics Adwords, Facebook

Lesson 2

Business Models
Monetization Models Advertising
Monetization Models: In App Purchase
Increase your Retention and Revenue with Gamification and Payment Gateway
Key Performance Indicators
Extra PRO Native Ads
IAPs + Advertising = Killer Combination

Lesson 3

User Acquisition
Introduction to User Acquisition
User Acquisition Strategies
SEO for the App stores
Introduction to Advertising
Performance Advertising
Advertising Acquisition
Tools for creating the correct message

Lesson 4

Technical implementation on Android
Analytics
Notifications
Remote Config A/B Testing
Onboarding Process
Implement firebase invites and dynamic links
Admob

Lesson 5:

Facebook
Facebook Analytics
Facebook Audience Network

Conoce a tus instructores

Universidad Galileo

Jojo Giuffra

Google Experts (Marketing)

Universidad Galileo

Pedro Borrayo

Software Engineer Guatemala, Guatemala

Galileo University

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras
$49 USD

Ver un modelo de certificado de edX en PDF

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Obtén un certificado con la firma del instructor y el logotipo de la institución para demostrar tus logros y aumentar las posibilidades de conseguir trabajo
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Agrega el certificado a tu currículum o publícalo directamente en LinkedIn
Incentivo comprobado
El certificado te da un motivo más para completar el curso
Apoya nuestra labor
edX, una organización sin fines de lucro, se sustenta con los certificados verificados para financiar la educación gratuita para todo el mundo

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Prerrequisitos

Sobre este curso

Lo que aprenderás

Plan de estudios

Conoce a tus instructores

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras$49 USD

Oficial y verificado

Fácil de compartir

Incentivo comprobado

Apoya nuestra labor

Obtén un Certificado Verificado para destacar los conocimientos y las habilidades que adquieras
$49 USD