Wharton: Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
6 semanas
3–4 horas por semana
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Managing the Value of Customer Relationships
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- Institution
Wharton
- Subject Negocios y administración
- Level Intermediate
- Prerequisites
- Familiarity with basic marketing concepts
- This is a graduate level course
- Language English
- Video Transcript English
- Associated skillsThought Leadership, Marketing Analytics, Digital Marketing, Consumer Behaviour, New Product Development, Operations, Performance Metric, Business Metrics, Marketing, Predictive Analytics
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