Ir al contenido principal

HKPolyUx: Innovation and Technology Management in Tourism and Hospitality

Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.

8 semanas
6–8 horas por semana
Al ritmo del instructor
Con un cronograma específico
Gratis
Verificación opcional disponible

Hay una sesión disponible:

¡Ya se inscribieron 18,396! Una vez finalizada la sesión del curso, será archivadoAbre en una pestaña nueva.
Comienza el 26 abr
Termina el 18 jul

Sobre este curso

Omitir Sobre este curso

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

Note that this course is priced at USD $278.

De un vistazo

  • Idioma: English
  • Transcripciones de video: English, 中文
  • Programas asociados:
  • Habilidades asociadas:Business Modeling, Communications, Innovation, Hospitality, Marketing, Infrastructure, Technical Management, Tourism

Lo que aprenderás

Omitir Lo que aprenderás
  • Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
  • Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
  • Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
  • Identify and provide leadership at work in relation to information, technology and innovation management
  • Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
  • Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
  • Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Plan de estudios

Omitir Plan de estudios

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Future Trends and Issues: Web 3.0, Blockchain, & Metaverse

Discuss the concept, development, and the application of Web 3.0, Blockchain and Metaverse in hospitality, tourism, and MICE industry.

Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.

¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

Este curso es parte del programa International Hospitality Management MicroMasters

Más información 
Instrucción por expertos
4 cursos de nivel universitario
Dictado por instructores
Las tareas y los exámenes tienen fechas de entrega específicas
8 meses
6 - 8 horas semanales

¿Te interesa este curso para tu negocio o equipo?

Capacita a tus empleados en los temas más solicitados con edX para Negocios.