How to become a product manager

If you had to choose your favorite product of all time, what would it be? It could be anything — a certain tech device, kitchen appliance, video game, soft drink, dating app, etc. Have you ever wondered how it went from being a thought in someone's head to a useful product? If you're intrigued by the creative process and want to help companies launch innovative products with consumers in mind, a position in product management could be a good professional fit.

This guide explores the five essential steps to becoming a product manager (PM).

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What does a product manager do?

A product manager leads the vision, strategy, and development of a company's product to best serve customers's needs, whether the product is software, hardware, or a physical item. PMs manage the entire product lifecycle from ideation to execution, creating objectives, conducting market research, analyzing user data, and improving product functionality using Agile methodology. This role requires strategic thinking, collaboration, communication, knowledge of data analytics, and a solid understanding of consumer behavioral psychology.

Steps to become a product manager

If you're looking to pursue a career as a product manager but aren't sure where to start, following these steps can help you toward your goal:

Step 1: Earn a relevant degree

Many PMs have backgrounds in business, economics, marketing, computer science, or engineering. A bachelor's degree may be the minimum educational requirement for entry-level roles. However, a more advanced degree, like a master's in product management, can equip you with the business and technical knowledge necessary to stand out on the job market.

Step 1: Earn a relevant degree

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Frequently asked questions

What is a product management degree?

A product management degree is often a master's program with courses on market research, product strategy and marketing, project management, data science, and business communication.

How much does a product manager make a year?

The Bureau of Labor Statistics (BLS) does not publish any data specific to product management roles. However, according to the BLS, management occupations in general earned a median of $116,880 as of May 2023, much higher than the median wage across all occupations ($48,060).

How long does it take to become a product manager?

Even with a relevant bachelor's or master's degree, many companies still require PM applicants to have at least 2-5 years of business experience. Most aspiring PMs start in related positions, developing practical skills and expertise before stepping into product management.

Last updated June 23, 2025