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Learn product management with online courses

Organizations need skilled professionals to shepherd products from initial concept to final execution. Learn product management with online courses delivered through edX.

What is product management?

Product management is the process of facilitating the development of a product from start to finish. Whenever companies create new products for internal or customer use, a product management roadmap helps define the moving parts, establish the pipeline, and keep every stakeholder on track throughout the process. For each phase of development, a product manager serves as the point person, holding the team accountable for delivering on the product vision. 

Professionals in these roles help execute an organization’s overall product strategy, which includes determining the optimal product mix and the company's unique vision for each of the products within their portfolio. A product management job description often includes responsibilities such as researching markets and competitors, analyzing customers and products, and maintaining product standards.Footnote 1 To prepare for a career in product management, a product management course online can help you learn relevant skills and increase foundational knowledge on the subject.

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Product management class curriculum

From the product life cycle and a product manager's core responsibilities, to product design and design management, learners will gain valuable insights in an introductory product management course. 

Topics that may be covered on an online product management class include:

  • Managing aspects of the product life cycle

  • Customer development

  • Predicting market shares

  • Marketing challenges and guiding principles

  • Managing product teams

There are a variety of relevant boot camps, courses, and degree programs available through edX in partnership with leaders in the product management field. For example, product management can be a topic covered in either a bachelor’s in business program or a higher level master’s in business program. Learners can acquire skills related to product marketing, go-to-market strategies, business analytics, engineering, and design. Many courses are designed to introduce learners to different aspects of product management, including managing digital products and Lean and Agile product management styles.

Discover product management jobs

Product management jobs can be found in almost every industry, ranging from genetics companies to video games to tech startups. Product manager job responsibilities may require experience with software development tools, customer engagement, campaign management, and go-to-market strategies. Launching products and navigating technical and design direction are commonly the main responsibilities of a product management job.Footnote 2

A career in product management can be rewarding; a successful product launch can take weeks or months of work across several teams, and a product manager provides these development teams with scope and clarity. A product management career can also facilitate more successful product launches and a product lifecycle that works more fluidly and efficiently over time. To work more effectively, learners can equip themselves with a range of product management tools. 

edX offers a variety of educational pathways, including specialized product management boot camps as well as full degree programs that enable you to earn a bachelor's degree or, for those pursuing senior positions, a master’s degree. Find the right course for you.