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Learn marketing management with online courses and programs

Managers help organizations achieve marketing goals with careful planning and expertise. Learn marketing management with online courses delivered through edX.

What is marketing management?

Marketing management is the organizational process of marketing strategy. Marketing managers handle the implementation of a variety of forms of marketing, from social media and online space to physical advertisements and events. 

Operationalization of marketing plans helps a business understand where their target audience is and how best to reach them. Without a solid plan and leadership, marketing dollars can be wasted on unsuccessful campaigns that go nowhere. Marketing managers are on the front lines of the business’s ROI. Businesses need better data and critical understanding of their marketing initiatives to see results and professionals with expertise in these skills could see themselves suited to lead the way.

Marketing Management | Introduction Image Description

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Marketing management course curriculum

Marketing managers can help businesses sort through massive amounts of data and big plans to determine which campaigns offer the most return. Learn about all the ways you can help your business's marketing department succeed with a foundational understanding of marketing management. You'll be able to make a plan, execute a marketing campaign, and measure results effectively.

An introductory marketing management course could cover some of the following topics:

  • Basic concepts of marketing

  • Audience segmentation and targeting

  • Brand differentiation and positioning

  • Marketing strategy

  • Product pricing and promotion strategy

Whether you're a seasoned marketer learning about new fields of marketing or a novice just getting started, edX has a variety of courses designed to help you succeed.

Careers in marketing management

With better data, marketing professionals can use strategic planning to launch campaigns and reach target markets more effectively. A considerable part of business development is a solid marketing program. Help your organization succeed with current and future customers by developing a growth strategy and ensuring that each marketing campaign hits the mark.