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Learn digital marketing with online courses and programs

A digital marketing course can help you learn how to engage and influence people online. Discover how the skills taught in digital marketing classes can help you pursue one of the most in-demand career paths.

Why learn digital marketing?

As marketing has expanded across digital and physical channels, many traditional approaches no longer reflect how people discover and evaluate products. As a result, marketing professionals need to constantly upskill and understand how modern tools and data are used in practice.

At the same time, marketing knowledge is no longer limited to marketing teams. If you work in product, sales, operations, or run your own business, understanding how customers are reached, how products are launched, and how results are measured in the digital economy is now part of the job.

If you enjoy strategic thinking, have an eye for creativity, or are interested in identifying patterns in data, pursuing a course in digital marketing may be an excellent fit for you.

What you'll learn in a digital marketing course

While there are different specializations within digital marketing, each digital marketer strives to reach, engage, and/or persuade a target audience.

In edX online digital marketing courses and programs, you'll learn how to:

  • Understand the customer journey and sales funnel
  • Develop digital marketing strategies
  • Manage digital channels such as search, social media, and email marketing
  • Use search engine optimization (SEO) to improve visibility
  • Interpret and analyze marketing data
  • Explore emerging topics such as artificial intelligence in digital marketing, including how AI supports personalization and decision-making

Browse online Digital Marketing Certificates

Find new interests and advance your career opportunities

Stand out in your field

Use the knowledge and skills you have gained to drive impact at work and grow your career.

Learn at your own pace

On your computer, tablet or phone, online courses make learning flexible to fit your busy life.

Earn a valuable credential

Showcase your key skills and valuable knowledge.

Certificates

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Choosing the right digital marketing program

Digital marketing courses and programs on edX are developed and taught by leading universities and institutions, including MIT, Yale, the University of Edinburgh, and the Tecnológico de Monterrey.

While each course and program has a distinct focus, they share a common emphasis on practical, expert-led instruction grounded in current digital marketing challenges. These digital marketing programs can be taken at different stages, from building foundational skills to specialized coursework.

As you search for digital marketing education, consider your current education level, available time, career aspirations, and budget.

Here are some options to consider on edX:

Digital marketing courses

2-6 weeks | Starting at $50

An edX online course in digital marketing fundamentals can introduce you to marketing basics, how the digital economy works, and what you need to succeed in this field. Self-paced courses can typically be completed in 2-6 weeks.

Online digital marketing courses are a great starting point for early-career professionals. They may help you qualify for entry-level jobs.

Digital marketing professional certificates

2-3 months | Starting at $500

Earning an edX Professional Certificate in digital marketing can take 8-12 weeks. These certificate programs cover specific concepts like AI, SEO, advertising ecosystems, and customer lifetime value.

Professional certificates are well-suited for learners who want to upskill or reskill to prepare for a promotion, transition into a more specialized role, or strengthen skills in their current position.

Executive education program in digital marketing

6-20+ weeks | Starting at $2,500

edX's Executive Education programs can help you deepen your current knowledge in a specific subject. These programs take 6-20 weeks to complete and are popular options for aspiring managers, leaders, and executives.

For example, an executive education program that focuses on disruptive strategies could help you respond to changes in the digital marketing landscape, such as the integration of AI. You may also focus on consumer behavior or how the media landscape is evolving.

Digital marketing degrees

2-4 years | Varies by program

An online bachelor's or master's degree in marketing on edX typically requires 2-4 years of full-time study. These programs include in-depth courses on the marketing skills necessary to thrive in advanced careers in the industry.

Some programs may offer concentrations in areas such as social media or digital public relations, helping you further hone your digital marketing expertise.

Careers and jobs in digital marketing

Digital marketing positions are growing across multiple industries. Earning a certificate or degree in this field could significantly enhance your career prospects.

Consider the career paths below, along with salary and job outlook data from the Bureau of Labor Statistics (BLS).

Advertising, promotions, and marketing managers

Advertising, promotions, and marketing managers work with executive team members and senior managers to create multifaceted marketing plans, including digital marketing initiatives. Companies in all industries need help in this area.

  • Required education: Bachelor's degree
  • Median annual salary (2024): $159,660
  • Projected job growth (2024-34): +6%

Start building in-demand digital marketing skills today

Take the next step in your career and enroll in digital marketing courses and programs on edX. Learn from top schools and earn a recognized credential.

Explore edX digital marketing courses

FAQ about digital marketing courses

Why should I learn digital marketing?

A strong digital marketing plan can help organizations stay competitive in an increasingly digital world. Learning digital marketing on edX through a course, executive education program, or degree program can help you gain in-demand skills that will prepare you to become a digital marketer.

How long does it take to learn digital marketing?

Timelines vary depending on the type of program you choose. On edX, beginner digital marketing courses can take 2-6 weeks to complete, while Professional Certificate programs typically take several months. Fully online digital marketing degree programs may take four years or more to complete.

How hard is it to learn digital marketing?

With practice and dedication, you can learn the skills you need to succeed in digital marketing. edX courses are available for all experience levels, from beginner to advanced, helping learners build knowledge through structured coursework.

Are digital marketing certificates worth it?

Digital marketing certificates may be worth it if they align with your career goals, your budget, and the time you have for studying. Earning a certificate helps demonstrate up-to-date skills in areas like marketing strategy, marketing analytics, or AI for digital marketing.

While a certificate alone won't guarantee you a job or promotion, if it's from a recognized institution, it may strengthen your résumé and provide an advantage when pursuing new roles.

What's the difference between a digital marketing course and certificate?

A digital marketing course on edX typically focuses on a specific topic. It gives you the option to earn a verified certificate for a fee after completing the course. An edX Professional Certificate, by contrast, is a structured program comprising multiple courses that culminates in a single, recognized credential issued by a university or institution.

Is digital marketing a good career in 2026?

Digital marketing is expected to remain a good career choice in 2026. According to 2024 BLS data, marketing manager roles are projected to grow by 6% and market research analyst roles by 7% over the decade, both faster than the national average.

These roles also offer competitive pay, with median annual salaries ranging from about $76,950 for marketing analysts to $159,660 for marketing managers, depending on location and experience.