Master’s in marketing programs online
Want to lead in digital marketing? Earn your master's in marketing online and build advanced skills in strategy, research, and analytics.
Explore online master's in marketing programs
edX online master's in marketing programs: At a glance
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Why get an online master's in marketing?
An online master's in marketing program can help you build the skills necessary to succeed in a field that cuts across every industry and sector.
These graduate programs combine core marketing strategy with digital tools and analytics, preparing professionals from all backgrounds to qualify for management or leadership roles and drive results.
Skills you'll learn
- How to develop a marketing strategy
- Perform market research
- Reach your audience through social media
- Balance storytelling with marketing analytics
Prepare for a career in marketing with real-world learning
What you'll learn in an online master's in marketing
Online marketing master's programs blend academic theory with real-world practice. You'll build a foundation in marketing principles and gain advanced skills in research, writing, strategy, and analytics. Many programs include a final business project or thesis.
Some online marketing master's programs offer specialized tracks in strategic marketing, digital marketing, global marketing, or sustainability.
Common topics include:
- Social media marketing
- Branding
- Content strategy and marketing planning
- Market research and consumer behavior
- Marketing analytics and performance measurement
- Influencer marketing
- Email marketing
- Ethical, sustainable, and global marketing
What to know about admissions, tuition, and accreditation
To apply to an online master's in marketing program, you'll typically need a bachelor's degree in any subject from an accredited institution. Most programs may ask for proof of a minimum GPA, résumé or CV, and a personal statement.
Standardized test scores like the GRE or GMAT are rarely required. However, international applicants may need to submit IELTS or TOEFL scores to demonstrate English proficiency.
Tuition costs vary, depending on factors such as program length, course load, and whether the university is public or private. According to the National Center for Education Statistics, online master's in marketing students paid a median of $8,025 in annual tuition and fees as of 2020. range from $817-$2,850 per credit.
Most master's in marketing online programs typically take about two years of full-time study to complete.
When comparing programs, be sure to choose one that is accredited by a recognized body in your region to ensure quality and degree recognition.
Jobs you can get with a master's in marketing
Whether you want to lead a high-performing marketing team or develop audience-tailored content, you can apply the skills you gain from an online master's in marketing program in many ways.
Explore a few of the lucrative can prepare you for below, with salaries and job outlook data from the Bureau of Labor Statistics (BLS).
Marketing Manager
Marketing managers identify prospective markets and customers for a product or service. They develop marketing strategies for sales, content, and account management teams to follow. A marketing manager may also work with product and public relations teams to maximize an organization's return on investment (ROI) while ensuring customer satisfaction.
- Median annual salary (May 2024): $161,030
- Career outlook (2023-33): +8%
Market Research Analyst
Market research analysts collect and analyze market data to help organizations increase sales. This data typically includes consumer buying habits, demographics, behaviors, and trends. A market research analyst may conduct interviews, focus groups, and surveys to identify key data about prospective consumers' buying habits. These professionals also use data visualization techniques to share their findings with stakeholders.
- Median annual salary (May 2024): $76,950
- Career outlook (2023-33): +8%
Advertising Sales Agent
Advertising sales agents offer advertising services to businesses and individuals. They identify and contact prospective clients, make sales pitches, and maintain client satisfaction. Sales agents are key relationship-builders within advertising agencies. They often explain which services would fit the client's specific needs, handle initial correspondence, and deliver proofs to the client for approval.
- Median annual salary (May 2024): $61,460
- Career outlook (2023-33): -7%
Not ready to start a full Master's program yet? Start with a MicroMasters® instead
edX delivers MicroMasters programs, which are shorter, more flexible alternatives to full graduate degrees. These rigorous programs focus on building specialized, career-ready skills in 2-12 months. You'll earn a university-backed credential and may apply credits toward a full master's if admitted to a participating institution.
Unlike a full degree, there's no formal application process, and you can learn at your own pace, making it well-suited for working professionals.
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Last updated August 12, 2025