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Compare digital marketing boot camp programs online

Learn impactful marketing in 18 weeks

Explore digital marketing boot camps

Why complete a digital marketing boot camp?

Global network

Gain access to a network of 250+ employers looking to hire.

Career support

Access free professional resources throughout your career.

Respected credentials

Earn a certificate of completion from a recognized university.

Explore online digital marketing boot camp programs New

What does a digital marketer do?

Digital marketers tap into human consciousness through technology. When you become a digital marketer, you will blend creativity and analytics to develop multi-channel strategies that fuel businesses’ growth. As a digital marketing specialist, you will:

  • Develop digital marketing strategies that meet both short- and long-term business goals.

  • Create, launch, and optimize search, social, display, and advertising campaigns.

  • Build highly targeted audiences using demographics, affinity audiences, and more.

  • Design and develop websites that perform well in search rankings and drive customer engagement.

  • Optimize content and landing page experiences to improve customer engagement and conversion rates.

  • Analyze and report on the effectiveness of campaigns and creative against objectives and metrics.

  • Manage and share customer data and touchpoints via CRM systems and databases.

  • Design and implement automated workflows to drive campaign efficiency.

What does a digital marketing class teach?

The digital marketing world changes constantly. The best digital marketing boot camps feature foundational practices and the latest platforms while preparing you to anticipate future trends and excel in this fast-paced field. Once you complete your digital marketing boot camp online, you will receive a complimentary Meta certification exam voucher to earn in-demand credentials.
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Admission requirements for a digital marketer boot camp

Admissions requirements and prerequisites for an online digital marketing boot camp may vary. At edX, our boot camps require:

  • A high school diploma

  • A submission form

  • An admissions interview

  • A complete application

  • A problem-solving assessment (no prior industry knowledge is required)

  • A financial options, deposit, and enrollment agreement

You do not need previous marketing experience, a bachelor’s degree, or a master's degree to apply to an edX digital marketing boot camp. However, you are welcome to complete an optional pre-course module on marketing fundamentals to refresh your knowledge or learn the basics. 

Are you a military veteran? You may be eligible for a 20% discount

If you’re an active military service member or veteran, several university partners in our network are proud to offer you a 20% tuition discount*. It’s our way of saying thank you for your service while helping you transition from military life to a thriving career in high-growth, in-demand jobs in digital marketing. Talk to an  admissions advisor or visit our dedicated military page to learn more.

*This offer is only for active military, veterans, and reservists, and cannot be combined with any other offer. Discount subject to verification of eligibility. via SheerID eligibility verification platform. Discount not available at all universities. 

What alumni are saying

— Logan S., UT Austin Digital Marketing Boot Camp at Texas McComb alum

“This [digital marketing boot camp] and the certification allowed me to get into my desired career path and not only reach but exceed my goals I had set for myself before starting.”

Digital marketing boot camp curriculum

Optional pre-course module: Marketing fundamentals

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

What you will learn:

  • Brand building 

  • Brand strategy

  • Campaign objectives

  • Lead generation

  • Conversion funnels

  • Competitive research 

Module 1: Digital marketing strategy

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses. 

What you will learn:

  • Data strategies

  • Digital marketing for different business models

  • Customer journeys

  • Digital funnels

  • Content strategy

  • Organic social media

Module 2: Optimizing campaigns and websites

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

What you will learn:

  • WordPress

  • Content optimization

  • Search engine optimization

  • Link building and backlinks

  • Domain authority

  • Conversion tracking

Module 3: Digital advertising, data organization, and automation

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

What you will learn:

• Paid content strategy

• Paid search advertising

• Paid social media advertising

• Remarketing

• Measurement and optimization

• Customer relationship management

Optional post-course module: Build a digital marketing portfolio

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

What you will learn:

• How to brand yourself for your career search

• How to curate and optimize coursework for your portfolio

• How to design a WordPress portfolio

• How to develop a promotional plan

What are the highest paying digital marketing jobs?

Unlock your earning potential with a digital marketing boot camp online. According to the U.S. Bureau of Labor Statistics, the overall median annual salary for advertising, promotions, and marketing managers in 2021 was $133,380 per year.¹ But, remember: Factors such as location and experience level may impact your digital marketing salary. 

How to become a digital marketer

Digital marketing specialists are versatile. They combine ingenuity, marketplace knowledge, and technical expertise to cultivate engagement, brand awareness, and higher conversion rates for their clients. When you complete a digital marketing boot camp online, you will learn the skills needed to revolutionize the industry, including:

Soft skills

  • Empathy

  • Creativity 

  • Curiosity 

  • Adaptability

  • Teamwork 

  • Critical thinking 

Hard skills

  • Copywriting  

  • Search engine optimization (SEO)

  • Marketing analytics and data analytics 

  • WordPress

  • Social media proficiency

Frequently asked questions

edX digital marketing boot camps include optional fundamental marketing courses and courses on specialized topics, including digital marketing strategy, optimizing campaigns and websites, and digital advertising, data organization, and automation.

You do not need technical skills to enroll in our digital marketing boot camp. However, soft skills like creativity, analytical thinking, problem solving, and more could give you a competitive advantage.

Our digital marketing boot camps do not require any prerequisite courses to apply. However, you are welcome to complete our optional pre-course module on marketing fundamentals to start your boot camp confidently.

You do not need to learn coding to excel in your digital marketing career. Though some basic programming language knowledge could be useful — it is not essential.

Yes! A digital marketing boot camp could be the catalyst to your professional fulfillment. Boot camps offer a unique learning experience that feature fast-paced, flexible schedules at a more affordable cost than traditional degree options. Whether you are looking to upskill in your career or switch careers entirely, boot camps offer robust learning opportunities that could help you succeed.

According to the U.S. Bureau of Labor Statistics, the overall median annual salary for advertising, promotions, and marketing managers in 2021 was $133,380 per year.¹ However, other factors including location and professional experience could influence your digital marketing salary.

Boot camp tuition varies across each program and depends on your chosen length of study. edX boot camps offer funding options for you to choose from, including an interest-free payment plan. Ask your Admissions representative for tuition and funding option details.

Yes! A number of our university partners are offering a 20% discount on digital marketing boot camps to verified active military service members, reservists and veterans. Learn more on this page dedicated to military learners.

¹ Quality Assurance Handbook. (2020). Bureau of Labor Statistics. Retrieved August 4, 2022.