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Craft your marketing strategy for the digital age

Professional Certificate in
Digital Marketing

What you will learn

  • Understand the basic concepts of marketing.
  • Identify the principles of marketing strategy.
  • Describe the elements of marketing mix.
  • Demonstrate an understanding of fundamentals of services marketing.
  • Discuss the services marketing mix.
  • Understand the importance of delivering service value.
  • Understand the strategic and tactical nature of digital marketing.
  • Describe the customer journey in the digital context.
  • Measure to manage digital and social media campaigns.
  • Understand frameworks to develop marketing plans, involving the marketing mix elements.
  • Appreciate practical insights from industry experts.
Expert instruction
3 skill-building courses
Progress at your own speed
4 months
3 - 4 hours per week
Discounted price: $510.30
Pre-discounted price: $567USD
For the full program experience

Courses in this program

  1. IIMBx's Digital Marketing Professional Certificate

Meet your instructors
from Indian Institute of Management Bangalore (IIMBx)

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore
Shainesh G
Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing
IIM Bangalore

Experts from IIMBx committed to teaching online learning

Enrolling Now

Discounted price: $510.30
Pre-discounted price: $567USD
3 courses in 4 months
Pursue the Program

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