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Drive your career forward

Professional Certificate in
Digital Transformation Playbook for Government
UMD and USMx

What you will learn

  • Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
  • Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
  • Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
  • Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.
  • Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.
Expert instruction
3 skill-building courses
Progress at your own speed
4 months
2 - 3 hours per week
Discounted price: $672.30
Pre-discounted price: $747USD
For the full program experience

Courses in this program

  1. UMD and USMx's Digital Transformation Playbook for Government Professional Certificate

Meet your instructors
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

Dr. Il-Horn Hann
Professor of Information Systems
University of Maryland
John Johnson
Professional Programs Manager, Clark School of Engineering, University of Maryland
University of Maryland, College Park

Experts from UMD, USMx committed to teaching online learning

Enrolling Now

Discounted price: $672.30
Pre-discounted price: $747USD
3 courses in 4 months
Pursue the Program

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