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Drive your career forward

Professional Certificate in
Digital Marketing
UMD and USMx

What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
Expert instruction
4 skill-building courses
Progress at your own speed
4 months
3 - 5 hours per week
Discounted price: $716.40
Pre-discounted price: $796USD
For the full program experience

Courses in this program

  1. UMD and USMx's Digital Marketing Professional Certificate

Meet your instructors
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

Yogesh Joshi
Mary Beth Furst
P.K. Kannan
Michael Trusov
Liye Ma
Lauren Rhue
Wendy Moe
Lingling Zhang

Experts from UMD, USMx committed to teaching online learning

Enrolling Now

Discounted price: $716.40
Pre-discounted price: $796USD
4 courses in 4 months
Pursue the Program

Also in Business & Management at edX


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