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Professional Certificate in
Digital Marketing and Customer Engagement

What you will learn

  • Tools and techniques to engage users throughout their customer journey.
  • How to support customers and build customer satisfaction and loyalty by developing a win-win relationship to better serve and retain them.
  • Segment strategies that can include sales, acquisition, ecommerce, product education, product use, customer service, and help desk alignment.
  • Analyze all the digital channels a customer interacts with within your business or organization, and how to communicate in an effective way.
  • Understand all the digital touchpoints your customer has with your brand, including email, social media, and your website.

Digital marketing and customer engagement is a field full of rapid and continuous change, and nowadays, there exists a generational difference in the approach to leveraging digital platforms. As change continues, it is increasingly imperative that marketing professionals understand the value and applications of new technologies in order to maximize engagement with any audience and create value for both customers and their business.

Through this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.

By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.

Expert instruction
2 skill-building courses
Progress at your own speed
2 months
5 - 8 hours per week
Discounted price: $448.20
Pre-discounted price: $498USD
For the full program experience

Courses in this program

  1. TecdeMonterreyX's Digital Marketing and Customer Engagement Professional Certificate

  2. 5–8 hours per week, for 4 weeks

    The speed of business transactions and the agile way to take decisions increase the needs to digitalize the trading activities of any kind of business. That’s why the business models are changing very fast, and the adaptation to the new customer behaviors will impact the feasibility of the businesses worldwide.

  3. 5–8 hours per week, for 4 weeks

    Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

    • Digital Marketing-related jobs, which nowadays are demanded because the complexity to find marketing experts and digital advocators.
    • Digital Marketing is a growing area within organizations given the ability to track and analyze results to better optimize spending and ROI.
    • Customer Engagement is vital to organizations as they seek to build customer loyalty and satisfaction.

Meet your instructors
from Tecnológico de Monterrey (TecdeMonterreyX)

Fernando Daniel Sierra Saavedra
Profesor de EGADE Business School
Tecnológico de Monterrey
Brenda Aranda de la Garza
Profesora de EGADE Business School
Tecnológico de Monterrey

Experts from TecdeMonterreyX committed to teaching online learning

Enrolling Now

Discounted price: $448.20
Pre-discounted price: $498USD
2 courses in 2 months
Pursue the Program

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