Skip to main content

Learn sales

Effective sales professionals can help a business reach new audiences, educate customers, and grow into a profitable company. Learn sales with online courses delivered through edX.

Why learn sales?

Sales training provides a basis for business operations. When the sales team is on target, a business can run a thriving operation built on innovation and forward momentum. The sales process can be complicated, leaving sales professionals wondering how best to approach selling in the digital age. It can be helpful to build skills for sales strategies based on the newest data. 

Sales performance isn't always about pure numbers — it also involves relationship building. Some great sales training solutions increase sales and strengthen the bond between the organization and its target clients or customers. Courses offered through edX are designed to introduce you to both reliable and innovative sales techniques. You can also learn about sales management and how decision-makers both encourage and build the right kind of sales structure.

Sales | Introduction Image

Browse online sales courses and programs

Stand out in your field

Use the knowledge and skills you have gained to drive impact at work and grow your career.

Learn at your own pace

On your computer, tablet or phone, online courses make learning flexible to fit your busy life.

Earn a valuable credential

Showcase your key skills and valuable knowledge.

Sales course curriculum

Sales training and online sales courses cover a wide range of topics. The focus may depend on the kind of organization offering the class and the target audience. An introductory sales course may cover some combination of the following:

  • Marketing analytics

  • Sales funnels

  • Customer segmentation and prospecting

  • A sales pitch

  • Brand management

  • B2B sales

  • Demand generation

Many online courses provide the basis for successful sales strategies, offer real-world examples, and may use webinars designed by sales strategists. You can also learn how to apply established metrics to your decision making and use case studies to help identify what your customers are looking for. Other courses may teach learners how to leverage marketing analytics to build relationships with customers and provide more effective sales training for their team, including social selling and data-driven decisions.

How to become a sales professional

edX provides sales training programs designed by trusted institutions in the field. Whether you're an independent entrepreneur making LinkedIn connections or a large organization developing sales opportunities in the age of big data, there is a course designed for you. Learning new skills is an important part of building a resume, and increasing selling power can be a great way to ensure a long, rewarding career.

Last updated