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Drive your career forward

MicroBachelors® Program in
Marketing Essentials

What you will learn

  • Consumer behavior and positioning strategies
  • Analytical tools used to assess marketing strategies
  • New technologies as it applies to marketing
  • Social media and value creation
  • Market segmentation, target marketing & promotion
  • Pricing strategies
  • Integrated marketing and value communication
Expert instruction
4 high-quality courses
Progress at your own speed
3 months
7 - 9 hours per week
3 Academic Credits
Build your skills and your transcript
Discounted price: $446.40
Pre-discounted price: $496USD
For the full program experience

Courses in this program

  1. DoaneX's Marketing Essentials MicroBachelors® Program

Meet your instructor
from Doane University (DoaneX)

Jeffrey Frohwein
Doane University

Experts from DoaneX committed to teaching online learning

Enrolling Now

Discounted price: $446.40
Pre-discounted price: $496USD
4 courses in 3 months
Pursue the Program

Also in Business & Management at edX


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