How to become a copywriter

What does a copywriter do?

A copywriter writes persuasive text for advertisements, websites, and marketing materials. Their main goal is to engage the audience and compel them to take action, like making a purchase, signing up for services, or subscribing to a channel. Copywriters work closely with the advertising, publishing, and digital marketing departments in almost every industry you can imagine. According to the Bureau of Labor Statistics (BLS), writers and authors earned a median annual salary of $73,690 as of May 2023. However, earnings can vary wildly.

Steps to become a copywriter

If you're ready to start a new career as a copywriter, consider following these five essential steps:

Step 1: Earn relevant degrees or certificates

Formal education isn't necessarily required for a copywriter, but employers may look for you to have a bachelor's degree in English, creative writing, marketing, or communications. These degree programs can help you fine-tune your written communication skills.

Many successful copywriters also complete professional certifications; specialized courses in content writing, social media, Google Analytics, proposal writing, search engine optimization; or even the Marketing in a Digital World MicroMasters® Program.

Step 2: Build writing skills and gain experience

It's essential that you gain practical, real-world experience writing for a variety of clients and audiences. But how? Here are some ideas to consider:

• Start a blog on a topic of your choice.
• Write guest posts for other websites.
• Create a presence by posting strategically on social media sites.
• Submit pitches to editors for online media outlets.
• Find freelance gigs on sites like Fiverr, Upwork, and Flexjobs.
• Ask local small businesses, nonprofits, and organizations.
• Practice using industry-standard software and tools.

Learning how to tailor your writing for specific audiences and purposes and staying current with digital marketing trends are important to composing impactful writing.

Step 3: Establish your niche

Once you have gained a wide variety of copywriting experience, your next step may be to select your niche. Contrary to what you might expect, being a generalist or "jack-of-all-trades" who can comfortably write across multiple industries might hurt your chances of success.

Positioning yourself as an authority in one or two niches can help you stand out amongst the competition. Choose an industry or sector that aligns with your interests or experiences, and build your personal brand to reflect this area of expertise.

There are dozens of possible niches you could choose from, but here are a few of the more popular:

• Finance
• Healthcare
• Education
• Technology
• Travel
• Business
• Legal

Step 4: Create a portfolio

Creating a portfolio is another crucial step in becoming a copywriter. Consider showcasing a variety of work within your niche, including web copy, product descriptions, whitepapers, advertisements, newsletters, and social media ads. Even if you're just starting out, you can include sample pieces to demonstrate your versatility and creativity.

Drag-and-drop website builders or blogging platforms are great places to feature your portfolio, current resume, and contact information.

Step 5: Start pitching clients

Once your portfolio is ready, it's time to find paying clients. Check out job boards, tap into your professional network, and leverage platforms like Upwork or Fiverr to find freelance gigs. Reach out to family friends, small business owners, schools, or nonprofits in your area and offer your services. Also, be sure to optimize your LinkedIn profile and portfolio website in case employers and recruiters come looking for you.

An important key to finding success as a copywriter is persistence — keep pitching until you land your first few clients or projects.

Get started on edX

If you're ready to jumpstart your copywriting career or level up with industry-recognized certifications, check out some of edX's communications programs for exciting opportunities.