How to become an associate product manager
Explore how to become an associate product manager by earning a degree and building your organization and communication skills so you can lead teams effectively.
Browse online product management programs and courses
The associate product manager (APM) role is a great starting point for anyone looking to break into product management as a career. Keep reading to discover what APMs do and the steps to land this role.
What does an associate product manager do?
Associate product managers are part of the product development team. They gather user feedback, analyze market trends, and set priorities for new features. They work closely with engineering, design, and marketing teams to ensure the product meets customer needs and company goals.
This entry-level role can prepare you for senior product management positions by offering hands-on experience in product development and can also lead to roles in production management. To improve your skills and employability, earning credentials, like the Association of International Product Marketing Management (AIPMM) Certified Product Manager® certification, can validate your core product management skills.
Steps to become an associate product manager
Step 1: Earn a relevant bachelor's degree
Most APM roles require a bachelor's degree. Typical fields of study include business, computer science, marketing, or engineering. These programs teach key skills like project management, market research, and data analysis — tools you'll use frequently in this role.
If your degree program doesn't include product-specific coursework, online courses in new product development, DevOps on Amazon Web Services, and product management can help fill the gap.
Step 2: Develop the right skills
APMs need a mix of technical and soft skills to succeed. Proficiency with tools like JIRA, Trello, or Google Analytics shows you can manage workflows and analyze performance data. Basic coding or data visualization skills are valuable, especially in tech-driven roles.
Soft skills like problem-solving, communication, and teamwork are equally important. Employers may favor candidates who are adaptable, collaborative, and can think strategically in pressured situations.
Step 3: Gain practical experience
Internships and job shadowing can give you experience and an understanding of an associate project manager's day-to-day.
In addition to internships, you can strengthen your résumé by taking on personal projects. Reach out to your network and offer to help with tasks like developing a business idea, managing a product launch, or redesigning a website.
Step 4: Build your network
Networking is a great way to grow in the industry. You can attend product management events, join webinars, and connect with industry experts on platforms such as LinkedIn. These connections can teach you about industry trends and may lead to job opportunities.
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