Barbara Masser

Barbara is a the inaugural Australian Red Cross Blood Services Chair in Donor Research and a Professor in the School of Psychology at the University of Queensland. She has over 80 papers, book chapters and reports examining applied social psychological problems. Barbara is Australia’s leading researcher examining the psychology of blood donation and she works with the Australian Red Cross Blood Service to promote effective donor recruitment and retention strategies. She also conducts research on how jurors perceive victims of sexual assault, and how beliefs about gender influence people’s perceptions more broadly. She has received University and National teaching awards for her four year applied social psychology course and tutor training program.