David Just uses the tools of psychology and economics to find why we eat the things we do. He is currently a professor in the Charles H. Dyson School of Applied Economics and Management and the co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs. David has conducted dozens of field and laboratory experiments identifying the subtle factors in the environment that can lead children and adults to make the healthy choice. His work on behavioral economics and food assistance programs has shown how low cost solutions—like placing fruit in an attractive bowl—can lead consumers to make healthier choices without reducing overall availability of choices, or breaking the program budget. David’s research has been published in scores of research articles. His research has won numerous awards, including being recognized in Discover Magazine’s list of top science stories. His work has been reported in numerous media outlets including NPR, Wall Street Journal, New York Times, US News and World Reports, Newsweek, Washington Post among many others. David received his PhD and MS degrees in Agricultural and Resource Economics from the University of California, Berkeley, and a Bachelor’s degree in Economics from Brigham Young University. David eats his carrots every day in hopes of obtaining x-ray vision.