Dilip Soman, Professor at the Rotman School of Management, University of Toronto. Dilip does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south. In his past life, he has degrees in engineering and management, worked in sales and advertising, consulted for several organizations, and taught at Colorado, Hong Kong and now in Toronto. When not working, he spends time on photography, reading, taking weekends seriously and agonizing over successive Indian cricket teams.