Eva Ponce, PhD, is a Research Associate at the MIT Center for Transportation & Logistics. Her current research focus is the design of urban distribution models (freight deliveries) with special focus on omni-channel distribution strategies. She also leads research initiatives on Reverse Logistics and Closed-Loop Supply Chains. Dr. Ponce has over fifteen years of experience in teaching and research in supply chain management and quantitative models for industrial engineering. In 2008, she received her tenure as an Associate Professor in Supply Chain Management and Logistics at the School of Industrial Engineering of the Universidad Politécnica de Madrid (UPM).