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Professor at University of Bayreuth
Woratschek, H., Horbel, C., & Popp, B. (2014). The sport value framework–a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24.
Woratschek, H., Horbel, C., & Popp, B. (2020). Determining customer satisfaction and loyalty from a value co-creation perspective. The Service Industries Journal, 40(11-12), 777-799.
Schönberner, J., Woratschek, H., & Buser, M. (2020). Understanding sport sponsorship decision-making–an exploration of the roles and power bases in the sponsors’ buying center. European Sport Management Quarterly, 1-20
Maier, C., Woratschek, H., Ströbel, T., & Popp, B. (2016). Is it really all about money? A study on incentives in elite team sports. European Sport management quarterly, 16(5), 592-612.
Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: Spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531.
Professional Experience
2015: Visiting Professor, University of Auckland, New Zealand
2012-2014: Dean of Faculty of Law, Business and Economics at the University of Bayreuth
2010 -2012: Vice Dean of Faculty of Law, Business and Economics at the University of Bayreuth
2008: Visiting Professor, LaTrobe University, Melbourne, Australia
2006: Co-Founder of Sport Management Academy Bayreuth GmbH (with Prof. Dr. Guido Schafmeister and Prof. Dr. Klaus Zieschang)
2006-2008: Adjuncted Professorship for Sportmarketing at the Business School of Trondheim, Norway
2004: Visiting Professor, University of Calgary, Haskayne School of Business, Canada
2000: Co-Founder of Institute of Interdisciplinary Service Management (“Institut für interdisziplinäres Dienstleistungsmanagement“), Bayreuth, (with Prof. Dr. Klaus Zieschang)
1996-present: University of Bayreuth, Germany, Full Professor, Chair in Marketing & Service Management
1996-1997: Ernst-Moritz-Arndt-University, Greifswald, Germany, Full Professor for Marketing
1996: Ernst-Moritz-Arndt-University, Greifswald, Germany, Full Professor, Chair for Marketing
Positions
Board Member of the World Association for Sport Management (2013-2016)
Vice President of the European Association for Sport Management (2009-2015)
Head of Marketing Department of the German Association of University Professors of Business Administration), (2007-2008)
Director, Sport Management Academy Bayreuth GmbH (2006-present)
Board Member of the European Association of Sport Management (2005-2015)
Chair, Foundation for International Management, Bayreuth, Germany (2002-2018)
Director, Institute for Interdisciplinary Services Management, Bayreuth, Germany (2000-present)
For more information, visit his page on the University of Bayreuth website: Prof. Dr. Herbert Woratschek.