Ken Freitas is an Executive in Residence and Senior Fellow in Social Innovation at The Lewis Institute at Babson College. As a senior executive at leading businesses and nonprofit organizations and now as an entrepreneur, Ken has more than 25 years of experience in strategy, corporate responsibility, brand building, and communications. At The Timberland Company, Ken served as Vice President of Global Marketing and Vice President of Social Enterprise, and led Timberland’s effort to establish corporate responsibility as a central part of the company’s brand. Ken also served as Vice President Corporate Responsibility and Cause Branding at Cone Communications, and Director of Marketing & Communications for FIRST, the nonprofit organization founded by inventor Dean Kamen to inspire young people’s interest in science and technology. Ken has served as an instructor for the Boston College Center for Corporate Citizenship, a member of the board of directors of the Dunkin’ Donuts/Baskin-Robbins Community Foundation, Babson College School for Executive Education Advisory Council, and the New Hampshire Commission for National and Community Service. Ken holds an MBA from Babson College and a BS in Business Administration from Northeastern University.