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Lingling Zhang

Assistant Professor of Marketing at University of Maryland

About Me

Professor Zhang received her doctorate in Marketing from Harvard Business School in 2016. She is interested in studying marketing strategies using empirical methods including industrial organization and machine learning. Her research focuses on business-to-business marketing, multi-channel marketing, and digital marketing. She has presented research at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. She teaches Statistical Programming for Customer Analytics in the MS Marketing Analytics program and Marketing Research Method in the undergraduate program.

Courses and Programs taught by Lingling Zhang

1 course in a series

UMD, USMx

MBA Core Curriculum

MicroMasters® Program
7 courses