Luc Wathieu

Luc Wathieu, PhD, is Professor of Marketing and Deputy Dean at Georgetown University's McDonough School of Business. His research combines economics and psychology to understand consumer empowerment and the adoption of new technologies. His papers have addressed a variety of specific topics including habit formation, brand loyalty, pricing psychology, and privacy preferences. Dr. Wathieu received his B.A. in Economics and M.Sc. in Economic Theory from the University of Namur (Belgium), and received his PhD in Decision Sciences from INSEAD (France).