Skip to main content

Pete Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania

About Me

Pete Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and the co-founder of Zodiac (zodiacmetrics.com). Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, an innovative research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions. Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management

Courses and Programs taught by Pete Fader

1 course in a series

Wharton

Digital Marketing

Professional Certificate
4 courses