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Instructor photo

Sing-bik Cindy Ngai

Associate Professor at Department of Chinese and Bilingual Studies at The Hong Kong Polytechnic University

Areas of expertise

  • - Bilingual communication in the corporate context
  • - crisis communication
  • - leader communication and intercultural communication in new media
  • - Chinese theatre study and translation

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About me

Cindy SB Ngai (PhD) is an Associate Professor cum Programme Leader of MA in Bilingual Corporate Communication in the Hong Kong Polytechnic University (PolyU). By adopting an interdisciplinary research approach, she integrates her knowledge of language, media and communication into the business, health and science disciplines. Her work appeared in SCI and SSCI journals including Discourse and Communication, English for Specific Purpose, International Journal of Business Communication, Journal of Business and Technical Communication, Journal of Medial Internet Research, Management Communication Quarterly, PLOS One, Public Relations Review and Studies in Higher Education.