Tahirah Mirza

Content & Channel Manager / Adjunct Lecturer at Ubisoft / Lasalle College

Areas of expertise

- Digital Marketing, Video Game Industry, Content Marketing & Social Media Management

Major works

I’ve had the opportunity to work on several titles at Ubisoft, including but not limited to the Assassin’s Creed franchise as well as several Tom Clancy titles from a marketing perspective. I’ve lead announcement and teaser strategies, especially when it comes to livestreaming reveals. Additionally, I play a crucial role in the deployment of Ubisoft Forward at E3 across our social channels and video platforms like YouTube & Twitch.

Game Credits: https://www.mobygames.com/developer/sheet/view/developerId,938801

Social links

About me

I joined the video game industry a little over 4 years ago. With a strong passion for video games and background in marketing, it was the perfect fit. I learned a lot about the industry through my job but also through my passion for the industry.

Additionally, I have a background in Marketing through acquiring an E-Business Certificate at Lasalle College, volunteering with student organizations at University, and working in a ~~small~~ IT Consulting company.

I have been working at Ubisoft as a Content & Channel Manager and manage a team of Coordinators. Our primary role is to be a resource to the organization when it comes to social media, channel management, as well as strategies activations on social.