What you will learn
- How segmentation, targeting and positioning methods can be used to acquire customers.
- How to use the marketing mix: product, price, promotion, and place.
- Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
- Develop content and messaging that directly address consumer needs and drive brand excitement.
While the marketing channels to reach new and existing customers have changed drastically over the past decade, the fundamentals of marketing and consumer acquisition have stayed true. Understanding how to quickly identify customer needs and apply those learnings to your marketing strategy is critical if you are looking to launch and/or grow a business.
This strategic marketing Professional Certificate, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), is designed for those who want to learn the fundamentals of brand building, consumer behavior, and audience targeting. You'll learn how to reach your potential and current customers most effectively and efficiently.
By completing this program, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support. You will learn how to view the customer engagement experience through the eyes of your target audience to effectively build a strong brand. Topics covered include: the marketing mix, segmentation, targeting and positioning, marketing strategy, and real-world consumer behavior.
Courses in this program
BabsonX's Marketing Strategy Professional Certificate
- Designed for career-starter marketing professionals seeking fundamental strategies to build into their marketing plans.
- Perfect for entrepreneurs and managers looking to gain basic marketing knowledge to advance their careers.
- Employment of marketing managers is projected to grow 10 percent from 2020 to 2030, faster than the average for all occupations. (source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook)