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Learn how to develop a customer-centric marketing plan

Professional Certificate in
Marketing Strategy

What you will learn

  • How segmentation, targeting and positioning methods can be used to acquire customers.
  • How to use the marketing mix: product, price, promotion, and place.
  • Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
  • Develop content and messaging that directly address consumer needs and drive brand excitement.
Expert instruction
2 skill-building courses
Progress at your own speed
2 months
4 - 6 hours per week
Discounted price: $394.20
Pre-discounted price: $438USD
For the full program experience

Courses in this program

  1. BabsonX's Marketing Strategy Professional Certificate

Meet your instructors
from Babson College (BabsonX)

Anjali S. Bal
Assistant Professor of Marketing
Babson College
Beth Goldstein
Adjunct Lecturer
Babson College
Gary Ottley
Full-Time Lecturer in Marketing
Babson College

Experts from BabsonX committed to teaching online learning

Enrolling Now

Discounted price: $394.20
Pre-discounted price: $438USD
2 courses in 2 months
Pursue the Program

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