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Learn how to develop a customer-centric marketing plan

Professional Certificate in
Marketing Strategy

What you will learn

  • How segmentation, targeting and positioning methods can be used to acquire customers.
  • How to use the marketing mix: product, price, promotion, and place.
  • Create customer profiles and personas that help you identify the right marketing channels to reach your customers.
  • Develop content and messaging that directly address consumer needs and drive brand excitement.

While the marketing channels to reach new and existing customers have changed drastically over the past decade, the fundamentals of marketing and consumer acquisition have stayed true. Understanding how to quickly identify customer needs and apply those learnings to your marketing strategy is critical if you are looking to launch and/or grow a business.

This strategic marketing Professional Certificate, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), is designed for those who want to learn the fundamentals of brand building, consumer behavior, and audience targeting. You'll learn how to reach your potential and current customers most effectively and efficiently.

By completing this program, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support. You will learn how to view the customer engagement experience through the eyes of your target audience to effectively build a strong brand. Topics covered include: the marketing mix, segmentation, targeting and positioning, marketing strategy, and real-world consumer behavior.

Expert instruction
2 skill-building courses
Progress at your own speed
2 months
4 - 6 hours per week
Discounted price: $394.20
Pre-discounted price: $438USD
For the full program experience

Courses in this program

  1. BabsonX's Marketing Strategy Professional Certificate

  2. 4–6 hours per week, for 4 weeks

    Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.

  3. 4–6 hours per week, for 4 weeks

    Design a marketing campaign and learn how to create brand excitement and attract engaged customers!

    • Designed for career-starter marketing professionals seeking fundamental strategies to build into their marketing plans.
    • Perfect for entrepreneurs and managers looking to gain basic marketing knowledge to advance their careers.
    • Employment of marketing managers is projected to grow 10 percent from 2020 to 2030, faster than the average for all occupations. (source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook)

Meet your instructors
from Babson College (BabsonX)

Anjali S. Bal
Assistant Professor of Marketing
Babson College
Beth Goldstein
Adjunct Lecturer
Babson College
Gary Ottley
Full-Time Lecturer in Marketing
Babson College

Experts from BabsonX committed to teaching online learning

Enrolling Now

Discounted price: $394.20
Pre-discounted price: $438USD
2 courses in 2 months
Pursue the Program

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