Introduction to Connected Strategy
Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.
This course is part of a Professional Certificate

Meet your instructors
Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor of Management
The Wharton School of the University of Pennsylvania
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