About this courseSkip About this course
International corporations can trigger significant cultural shifts and environmental impacts. For example, when foreign corporations set up large mineral extraction operations in developing countries, both culture and environment are altered. Ethical concerns arise when manipulative marketing techniques are used to mislead foreign consumers, especially about potentially harmful products. In this course, you will consider the ethics of these types of global influence.
When should international marketing practices be valued for increasing consumers’ choices, rather than criticized for making dubious claims? What role should foreign corporations play in the decisions developing countries make about environmental conservation and economic growth? In exploring these issues, you will consider competing values and apply multiple frameworks for ethical analysis.
What you'll learnSkip What you'll learn
Apply rules- and results-based approaches in relation to global sales and marketing scenarios and assess the degree to which restrictions should be put in place.
Graph the impact of a given advertisement or marketing technique utilizing the manipulation continuum, the spectrum of potential harm, and audience vulnerability measures.
Apply rules- and results-based approaches in relation to human and environmental impact scenarios.
Describe challenges in assessing the economic value of nature and various approaches to operationalizing environmental values.
Meet your instructors
Pursue a Verified Certificate to highlight the knowledge and skills you gain$139 USD
Official and Verified
Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects
Add the certificate to your CV or resume, or post it directly on LinkedIn
Give yourself an additional incentive to complete the course
Support our Mission
edX, a non-profit, relies on verified certificates to help fund free education for everyone globally