About this course
To create and bring to market innovative ideas, entrepreneurs invest substantial resources in their creation without being certain their idea will be successful. How do entrepreneurs manage this process? What strategies do they use? What role does the innovativeness of their ideas play in the strategies they adopt? How do they maintain motivation when faced with setbacks?
In this course, we tackle these questions by focusing on:
• Types of innovations and their market impact;
• The importance of taking action, knowledge, learning and resources in the creation of innovative ideas;
• How entrepreneurs make strategic decisions under uncertainty;
• The Management of intellectual property; and
• Maintaining motivation in the face of setbacks
By drawing on the case of Google Glass, their own experiences and ideas, students are encouraged to synthesize knowledge from each Module to gain an in-depth understanding of the complexity of innovation process.
What you'll learn
• Strategies for managing uncertainty in the creation and implementation of innovative ideas
• How to learn from setbacks and maintain the motivation to persevere when experiencing them
• How ideas and other forms of intellectual property can be protected.
Perspective on how ideas are developed
Discover how entrepreneurs come up with ideas and the processes they use to bring innovative ideas to market
Types of innovation
Understand the various innovation typologies based on different dimensions of the innovation space
Uncertainty and decision making
Gain an understanding of uncertainty and how it influences strategic decision making
Learn about the practice of navigating uncertainty to discover new strategies to establish and grow innovation in a corporate setting
Knowledge and resources
Appreciate the role resources and capabilities play in the identification of innovative ideas
Innovation evaluation and selection
Discover strategies for assessing the feasibility of ideas
Protecting intellectual property
Understand the importance of IP, IP protection options (IPRs), selecting the right option, managing IP generation
Unpack the 12-step framework for assessing commercialization feasibility
Motivation, commitment and resilience
Understand the importance of knowing when to abandon an idea, contingency planning and resilience
Discover strategies for maintaining motivation when learning from setbacks
Pursue a Verified Certificate to highlight the knowledge and skills you gain $249.00
Official and Verified
Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects
Add the certificate to your CV or resume, or post it directly on LinkedIn
Give yourself an additional incentive to complete the course
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Who can take this course?
Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.