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Frequently asked questions
Can I successfully complete this course without prior knowledge of R?
Yes. R is one of the tools that can be used to create an effective market segmentation analysis. If you have a background in other statistical tools like SPSS, SAS, BMDP, Statistica or SYSTAT, feel free to use those.
Do I need to have a background in Statistics to successfully complete this course?
No. It would be helpful if you have a background in Statistics but all statistical concepts you will need for market segmentation analysis are explained within this course.
Is this course only applicable to the tourism industry?
No. While most of the examples relate to the tourism industry, it is important to remember that market segmentation analysis is independent of the nature of the product or service being marketed.