With the rise in demand for digital products and services, modern product managers now need to operate at the intersection of business, customers and technology to ensure success.

The Digital Product Management: From Strategy to Launch online short course from the National University of Singapore (NUS) Advanced Computing for Executives (ACE) will equip you with the tools to drive digital transformation and secure a competitive advantage. Over six weeks, you’ll learn how to manage all aspects of digital products and services, including the strategy, planning, development, marketing and support. Using the Digital Product Management Framework — designed by Course Convenor Boon Kee Lee — you’ll discover how to oversee digital and traditional products from start to finish.

Through the use of interactive exercises and case studies, you’ll walk away from the course with the practical skills needed to manage, develop and pitch your own product.

This course is suitable for leaders, managers or individual contributors in charge of developing or marketing a product, no matter the industry. If you’re just entering — or aspiring to enter — a product management or ownership role, this course will equip you with the skills and knowledge to launch a product. Professionals working in closely related product roles such as product marketing, strategy, engineering, design or operations, who are involved in the development and launch of new products, will benefit from this course. This course is also suited to anyone in an adjacent field looking to make a lateral career move.