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UMD, USMx: Online Advertising & Social Media

4.5 stars
13 ratings

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

Online Advertising & Social Media
4 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

33,972 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Mar 27
Ends Aug 31

About this course

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Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.

This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.

This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated skills:Search Engine Optimization, Marketing, Social Networks, Decision Making, Lead Generation, Planning, Google Ads, Email Marketing, Social Media, Technology Ecosystems, Big Data, Digital Marketing, Social Media Planning, Advertising Strategy, Video Ads, Social Media Advertising, Content Marketing, Online Advertising

What you'll learn

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3.1 Online Advertising Ecosystems

3.2 Evaluation of Online Display Campaigns

3.3 Online Reviews and Sentiment Analysis

3.4 Social Media /Social Network Analysis

3.5 Analysis of Social Media Big Data

This course is part of Digital Marketing Professional Certificate Program

Learn more 
Expert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week

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