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State-Bank-of-India: Personal Branding

Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.

4 weeks
2–4 hours per week
Self-paced
Progress at your own speed
This course is archived
Personal Branding

About this course

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Personal branding is a combination of skills, experience, and personality to create a positive impression and reputation. Personal branding is not just about marketing but about being your marketer. It is about standing for yourself to earn respect and confidence from peers, sub-ordinates and superiors.

Comprehending the principles of personal branding will enable to gain visibility and recognition, forge constructive relationships and influence decision making.

At a glance

  • Language: English
  • Video Transcript: English

What you'll learn

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  1. Brand and Personal Brand –Similarity and Difference

  2. Personal Branding – Is It Absolutely Necessary…?

  3. Understanding one’s Uniqueness for Personal Branding

  4. The Principles of Personal Branding

  5. Personal Branding Process – Build up a Brand

  6. Essential Skills for Personal Branding

  7. The Role of Persona in Personality Branding

  8. Considerations for Building one’s Personal Brand

  9. Communicating the Personal Brand

Leveraging Personal Branding for the Digital Age

Ways to take this course

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Certificate

Free

Price

$99 USD

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Access to course materials

Unlimited

Limited

World-class institutions and universities

edX support

Shareable certificate upon completion

Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

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