• Length:
    4 Weeks
  • Effort:
    3–5 hours per week
  • Price:

    Add a Verified Certificate for $149 USD

  • Institution
  • Subject:
  • Level:
  • Language:
  • Video Transcript:
  • Course Type:
    Self-paced on your time

Associated Programs:



About this course

Skip About this course

Most people want to work in a career they are passionate about which is what draws many people to the highly competitive field of sport business, or what is commonly known as sports management. This course is rooted in traditional business foundations as they apply to the sport business realm and is taught by professionals who are all working in, or have worked in, the sport business field.

This course is an introduction to career pathways, professional development, and opportunities within the sport management field. Course participants will learn about the complexity and intricacies within the landscape of the sports industry. Professional sports, International sport, collegiate sport, and interscholastic sport will all be covered. Students will explore their own interests and strengths to create a baseline understanding of the sports industry as a whole. Primary focus in this course is on introducing:

  • Segments of the sports industry such as professional, collegiate, and youth sports
  • Career concentration areas within the sport management field such as sales, sponsorship, sport marketing, facility management, sport governance, and event management
  • Strategies for professional development and networking

What you'll learn

Skip What you'll learn
  • Compare and contrast skills in various segments of the sport industry.
  • Identify common places where students can find jobs in the sport industry.
  • Apply networking and professional development techniques for breaking into the sport management field.

WEEK 1: Outline and segments of the sports industry

  • 1.1 History
  • 1.2 Segments of the Industry
  • 1.3 Overview

WEEK 2: Structure of the sports industry in the US

  • 2.1 Collegiate Sports
  • 2.2 Professional Sports
  • 2.3 International Sports
  • 2.4 Youth/Interscholastic Sports

WEEK 3: Professional development in the sports industry

  • 3.1 Conferences and professional organizations
  • 3.2 Mentorship sources
  • 3.3 Informational interviews
  • 3.1 Common job boards

WEEK 4: Current trends and challenges in the sport industry

  • 4.1 Big-data, AI, and wearable technology
  • 4.2 Digital and social media/content/access to sport organizations
  • 4.3 Multi-layered sponsorship and partnerships
  • 4.4 Sport as a social equity platform

Meet your instructors

Peggy Keiper
Associate Professor and Program Director of Sport & Recreation Business
University of Alaska Fairbanks
Jon Nachtigal
Instructor of Sport Management
University of Alaska Fairbanks
Michelle Gulino
Instructor of Sport Management
University of Alaska Fairbanks
Travis Misner
Instructor of Sport Management
University of Alaska Fairbanks

Pursue a Verified Certificate to highlight the knowledge and skills you gain
$149 USD

View a PDF of a sample edX certificate
  • Official and Verified

    Receive an instructor-signed certificate with the institution's logo to verify your achievement and increase your job prospects

  • Easily Shareable

    Add the certificate to your CV or resume, or post it directly on LinkedIn

  • Proven Motivator

    Give yourself an additional incentive to complete the course

  • Support our Mission

    edX, a non-profit, relies on verified certificates to help fund free education for everyone globally