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Strategic Management

Provided by Indian Institute of Management Bangalore (IIMBx)
Introductory
3–5 hours
per week, for 5 weeks
Free

$150 USD for graded exams and assignments, plus a certificate

Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

Start Date:

Before you start

  • No prerequisites.
Course opens: Aug 8, 2019
Course ends: Feb 5, 2020

What you will learn

  • Industry and competitive analysis
  • Resource and competency analysis
  • Analysing strategy across corporate and business levels
Week 1: Introduction to Strategic Management Week 2: Analyzing the External Environment Week 3: Analyzing the Internal Environment Week 4: Competitive Positioning Week 5: Managing the Multi-business Firm

Overview

In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What managing a firm strategically implies?
    • How one analyzes the industry in which a firm competes?
    • How does a firm create competitive advantage?
    • How does a firm sustain its competitive advantage?

Meet your instructors

P D Jose
Professor, Corporate Strategy and Policy
IIM Bangalore
Rejie George Pallathita
Associate Professor, Corporate Strategy and Policy
IIM Bangalore
Sai Yayavaram
Associate Professor, Corporate Strategy and Policy
IIM Bangalore

Who can take this course?

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This course is part of:

Earn a MicroMasters® Program Certificate in 1 year if courses are taken one at a time.

View the program
  1. 21–35 hours of effort

    Learn how to read and interpret financial statements and manage costs to take informed business decisions.

  2. 15–25 hours of effort

    Learn the ideas, concepts and tools managers use to make the right financial decisions.

  3. 12–24 hours of effort

    Learn to be a better manager by developing leadership and communication skills designed to turn first time managers into great team leaders.

  4. 18–36 hours of effort

    Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

  5. 14–28 hours of effort

    Understand key aspects of business operations and lean management including capacity, productivity, quality, and supply chain.

  6. Strategic Management

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