• Length:
    7 Weeks
  • Effort:
    2–4 hours per week
  • Price:

    FREE
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  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English
  • Course Type:
    Self-paced on your time

About this course

Skip About this course

Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course and:

  • Overview the traditional logic – the logic of sport products – used to analyze sport events
  • Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
  • Contrast the traditional logic with the value co-creation approach
  • Analyze authentic examples and case studies conducted by international researchers
  • Learn about sport sponsorship, branding, and ticketing
  • Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
  • Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!

What you'll learn

Skip What you'll learn
  • The basics and limitations of the logic of sport products (traditional approach)
  • The basics of the logic of value co-creation in sport management
  • Innovative sport management analytical skills for a changing society
  • Different perspectives on sport events
  • The insights in ticketing, sport sponsorship and branding

A. The Traditional Logic of Sport Products

B. Reasons for a New Logic

C.1 Logic of Value Co-Creation (Part I)

C.2 Logic of Value Co-Creation (Part II)

D. Focus: Sponsoring

E. Value Co-Creation in Theory and Practice

Meet your instructors

Herbert Woratschek
Professor
University of Bayreuth

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