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Disciplined Approach to Social Entrepreneurship

Social entrepreneurs transform societies across the world. Further your passion for social change by gaining the relevant knowledgeand tools tobuild a strong, sustainable business entity committed tosocial innovation.

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7 semanas estimadas
3–4 horas por semana
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Sobre este curso

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This course will benefit individuals who are passionate about social justice and creating social impact with a view to transforming the lives of the underserved. From social entrepreneurs, to those employed in a not-for-profit, and entrepreneurs who value corporate social responsibility/sustainability within a business/government, this course will allow you to gain the relevant knowledge, tools and skill-sets to further your passion for social change.

Throughout the course there arein-depth interviews withfoursuccessful social entrepreneurs, Selco in India, Friendship in Bangladesh, Edible Garden City in Singapore and Greenbatch in Perth, Australia. Each of these social ventures has a clearly identifiable social mission and they have generously shared insights as to how they balance social aspirations with financial viability and how they have achieved scalabilty whilst minimising operational costs.

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  • Idioma: English
  • Transcripción de video: English

Lo que aprenderás

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After completing this course, you will be able to:

  • summarise the importance of social entrepreneurship
  • explain how social entrepreneurships differ from traditional entrepreneurships
  • use design thinking to generate solutions for a social problem
  • delineate the characteristics of effective social entrepreneurs
  • explore the different types of social entrepreneurships including structures and business models, and
  • apply the disciplined entrepreneurship approach from ideation to developing the product plan

Plan de estudios

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Module 1 - Fundamentals of social entrepreneurship (Part 1)

  • identify the key features of social entrepreneurship
  • differentiate between social entrepreneurship and traditional entrepreneurship

Module 2 - Fundamentals of social entrepreneurship (Part 2)

  • identifythe key motivations of social entrepreneurs
  • describe the importance of social entrepreneurships in relation to consumers, communities and societies

Module 3 – Design thinking for social entrepreneurship

  • identify the key stages of design thinking
  • understand the role of design thinking in entrepreneurship and social innovation
  • use design thinking to generate solutions for a social problem

Module 4 – Disciplined approach to social entrepreneurship (Part 1)

  • create valuable specificity through market segmentation and defining a beachhead market
  • develop an end user profile using multiple personas who share your values
  • calculate your potential total addressable market

Module 5 – Disciplined approach to social entrepreneurship (Part 2)

  • define the customer experience directly related to the product or services you are providing
  • quantify the unique value you bring to your target customer using use-case diagrams
  • map the process needed to acquire customers/end users

Module 6 - Disciplined approach to social entrepreneurship (Part 3)

  • develop a business model that incorporates your social values
  • determine how you will overcome common obstacles in getting your product/service adopted by customers
  • identify and test key assumptions in the business model

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