Lo que aprenderás
- Understand the principles and processes for developing product roadmaps
- Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
- Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
- Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
- Life cycle management of products and services including versioning and pricing
- Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
- Understand the variations in the product management practices across different organizations and emergent digital markets
- Alternative ways to drive digital business innovation in your company
Product Manager is one of the hottest positions in the emerging digital economy.
The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.
In this Product Management MicroMasters program, you will gain hands on experience in:
- Creating product roadmaps
- Taking products from initial concept through user research, co-creation, and rapid prototyping
- Agile and lean management practices for creating software and digital products
- Social media and market testing methods
- Applying perspective from best practices in platform based strategies.
The MicroMasters program concludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.
Cursos en este programa
Programa MicroMasters® en Digital Product Management de BUx
- Inició el Feb 10, 20213–5 horas por semana durante 6 semanas
Learn how to apply principles of experimentation at the technical, organizational and strategic levels of your business to drive digital innovation.
- Inició el Oct 29, 20203–6 horas por semana durante 8 semanas
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.
What is a MicroMasters Program?
MicroMasters programs are a series of graduate level courses from top universities designed to advance your career. MicroMasters program certificates showcase deep learning and in-demand skills to employers and can help you get started on a path toward completing an advanced degree.
How to Earn a MicroMasters Program Certificate
To earn the program certificate, learners must complete and successfully earn a verified certificate in all five MicroMasters program courses.
From Program Certificate to a Master’s Degree
MicroMasters programs are designed to offer learners a pathway to an advanced degree and can count as credit toward completing a Master’s degree program. Learners who successfully earn this MicroMasters program certificate may apply for admission to a Master’s program, and if accepted, the MicroMasters program certificate will count towards the degree.
You can combine your MicroMasters program certificate with on-campus work at Boston University’s Questrom School of Business to earn a Master of Science in Digital Technology (MSDT) degree.
Learners who successfully earn the MicroMasters program certificate are eligible to apply to the MSDi program with no need to take the GMAT or GRE test. Learners who have earned a MicroMasters program certificate would be credited for 8 academic units (32 units are required for graduation with the stand-alone MSDi degree).
The MicroMasters program certificates and MicroMasters courses open other avenues of opportunity at Questrom School of Business. You can pursue our full-time Master of Science in Digital Innovation (MSDi) graduate degree program. Your MicroMasters program certificate waives 25% of the degree requirement making this an exciting seven-month program. Or you may want to consider combining a MicroMasters course with our Questrom Executive Leadership Center programs. It’s up to you!
Find out more about opportunities through Questrom Digital.
Rochester Institute of Technology (RIT) also offers a pathway to credit toward RIT's Master of Science in Professional Studies. If accepted into the program at RIT, students will be eligible for up to 9 credits which will serve toward one concentration required for this interdisciplinary degree. The MS in Professional Studies– which can be completed online or in-person – is a customized, flexible program that meets industry demand by enabling students to strategically combine multiple, complementary fields of study to reflect their unique career and educational goals.
- The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )
- Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist
Conoce a tus instructores
Expertos de BUx comprometidos con el aprendizaje en línea
At Fidelity Investments, Digital Innovation is a core proficiency needed to continue to exceed our customers’ expectations. Our agile teams use a rapid iteration, hypothesis-based and customer informed process to constantly innovate and we are excited that Boston University is launching Digital Innovation MicroMasters programs, focused on leadership and product management themes, to help develop these types of skills.
Boston Globe Media
Digital transformation has fundamentally changed how media organizations operate. The Boston Globe recognizes the need to be forward-thinking and prepared to identify and capitalize on new opportunities and navigate the challenges of our industry. At the core of what we do is the powerful journalism across each of our brands – The Boston Globe, STAT and Boston.com. In order to support the incredible work coming out of our newsrooms, there is an increasing reliance on leveraging technology, business strategy, product innovation and leadership in our organization. The MicroMasters® program delivers the knowledge and skillsets that are must-haves for the Globe as we continue to transform the business, develop our talent and recruit new candidates.
- You will receive an individual verified certificate for each BUx MicroMasters course that you complete as a verified learner. If you complete all the five courses in a MicroMasters program in the verified track, you will receive a MicroMasters program certificate.
- A learner may combine one relevant course from the BUx MicroMasters programs with two programs in the Boston University Questrom School of Business Executive Leadership Center (ELC). Currently, the two programs being offered as part of this initiative are the Mini MBA for Tech Executives and Technology & Change. The BUx MicroMasters course and the two ELC programs may be taken in any order. By completing the two programs and a relevant BUx Questrom Digital MicroMasters course, a student would then receive a certificate in digital technology from the Questrom School of Business Executive Leadership Center.
- Yes. You need to be admitted to the Master’s program. The MicroMasters program certificate does not guarantee admission. It does allow us to look at a more expanded track record for each applicant. The Learner will need to complete the application process to the Questrom School of Business in order to be considered. For more information, visit: http://www.bu.edu/questrom/executive-education/digital.
- No. The Learner will need to complete the application process to the Questrom School of Business in order to be considered. For more information, visit: http://www.bu.edu/questrom/executive-education/digital.
- The final grade in each course is just one component in the admissions decision to the MSDi Program. Although the passing grade in each course is 67%, we encourage learners to aspire to a score of 90% or higher. This is only a suggestion and does not guarantee admission to the MSDi. Grades in the MicroMasters courses are only one of the indicators we will take into consideration when reviewing applicants. We are interested in applicants' experience, their potential and ability to write and speak as well as to think critically, among other factors. We hope that you do your best in each of these courses and enjoy your learning experience!
- Having the MicroMasters program certificate provides the admissions committee with significant insight into a learner’s capabilities through the completion of five online courses. Obtaining a MicroMasters certificate does not guarantee acceptance to the MSDi program. All that is guaranteed is the opportunity to apply to the standalone MSDi program. Without the MicroMasters certificate, prospective students can only apply to the joint MBA-MSDi program. Learners enrolled in either of the BUx MicroMasters programs can apply for the MSDi program before completing all the five courses and receiving their MicroMasters certificate, but only after completing at least three courses in a MicroMasters program. Applications will be due March 1, 2019 for the Summer 2019 enrollment. Admissions for the Summer 2019 start will be provisional, subject to satisfactory completion of a BUx MicroMasters program by May 6th, 2019. Final acceptance will be granted after completion of a MicroMasters program.
- Completing the listed prerequisites or ensuring equivalent understanding of the knowledge of the prerequisites is strongly recommended in order to be successful in the course work.
- Yes, if you complete all the seven courses offered within both MicroMasters programs (QD501x, QD502x, QD503x, QD504x, QD505x, QD601x and QD602x) and receive verified certificates in each, you will be issued two MicroMasters certificates, one in Digital Leadership and another one in Digital Product Management. However, please note only one of these two certificates may be used towards your application for the Masters in Digital Innovation Program (MSDi) at the Boston University Questrom School of Business.
- No, these are standalone courses, they may be taken in any order, as long as you have sufficient background (indicated on the registration page for each course). For learners with minimal background, we strongly recommend that you take these courses in ascending order of the course numbers. Please note that courses will start at different dates.
- Yes. If you are interested in the MicroMasters program certificate, you must successfully complete, and receive a verified certificate in, each of the five MicroMasters program courses either for Digital Leadership (QD501x, QD502x, QD505x, QD601x and QD602x) or for Digital Product Management (QD503x, QD504x, QD505x, QD601x and QD602x).
- No. To earn the MicroMasters program certificate you need to successfully earn a verified certificate in all five MicroMasters program courses when they are scheduled. The courses are on an instructor-paced schedule rather than self-paced, so there is no way to reduce the time to complete them.
- Certificates are issued by edX under the name of Boston University and are delivered online through edx.org.
- No, unless you were unable to complete the course due to extreme circumstances (e.g. a natural disaster event or a major health/medical issue). Should a request for a refund be approved, a learner will receive a coupon towards a future course run of equal or lesser value. Each course team will evaluate and make a decision for each case. We do not guarantee that your request will be approved.
- Unfortunately, learners from one or more of the following countries or regions will not be able to register for this program: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this program in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.