University of Cape Town: Sports Management: Business Principles in Sport
Apply core business skills and strategies to empower your career in the sports industry.
Apply core business skills and strategies to empower your career in the sports industry.
Sports Management: Business Principles in Sport
About this Course
Brought on by the growth of technology, changing consumer habits and an eSports revolution, the sports industry is facing an unprecedented level of change. The transformative effects of these factors and how to respond to them requires qualified professionals in all aspects of management, from marketing to sponsorship, events, coaching, technology, media, and administration.
During this Sports Management: Business Principles in Sport online short course from the University of Cape Town (UCT), you’ll have the opportunity to refine your business management knowledge for use in the context of the sports industry. Learn sports-relevant business strategies and engage in personal reflection, as you build the fundamental skills needed for success as a sports manager.
This online course is ideal for professionals already working in the sports industry, and who wish to validate or update their business acumen within the sports context. Those aiming to enter the sports industry will benefit from the foundational combination of business knowledge and industry insight, while entrepreneurs who are interested in a new venture in the realm of sports will gain valuable understanding of the industry at large.
Engage in the field of sports management through comprehensive study and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
Some facts about the subject
Prepare for the future of sports
“[W]ith the South African sports industry facing an unprecedented level of change and disruption, it has never been so important to prepare for what’s to come in order to stay ahead of the game.”
– Kelvin Watt, Managing Director, Nielsen Sports
Bizcommunity (Jun, 2018).
646 million
The expected total of eSports viewership in 2023.
Business Insider (Dec, 2019).
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