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Learn business communications with online courses

Business communications are essential in the workplace. Strong communication helps you effectively relay ideas, collaborate with others, and strengthen working relationships. Improve your communication skills with online courses delivered though edX.

What is business communications?

Although communication is an often overlooked soft skill, the importance of being able to relay information effectively can have far-reaching implications in a business setting. Business communication skills, which can include a combination of active listening, clear writing, effective persuasion, problem-solving, critical thinking, and conflict resolution, are essential for maintaining smooth day-to-day operations and a cohesive work environment. Business leaders must be able to articulate their vision and goals to both internal and external stakeholders, while managers rely on communication to execute on strategy with their employees and vendors.

Examples of important business communications include:

  • Earnings calls: a conference call where leaders share details about the financial performance of the company to investors and analysts.

  • Annual reports: a comprehensive review of the company's yearly activities, which can include financial statements, as well as updates on strategy and major initiatives.

  • Client pitches: a presentation given to a potential client by a business that outlines the benefits and services offered by the company.

  • Corporate newsletters: a publication created to share company news, upcoming events, products and services, employee benefits, and other relevant topics.

  • Employee handbooks: a publication that outlines important company policies and procedures related to topics such as office behavior and time-off.

  • Company meetings: a summit of employees and executives where companies discuss topics related to the goals, objectives, and strategies.

And while many organizations have entire departments dedicated to communications, nearly every employee relies on some form of business communication to complete their work. From discussing strategy with colleagues to delivering formal presentations on projects to providing feedback to employees, all of these interactions can fall under the umbrella of business communication.

Why learn business communications?

Business communications are essential for any organization. Through clear and concise communication, businesses can develop better strategies, increase productivity, boost morale, and foster innovation.1

The ability to effectively communicate in the business world is also essential for individual professionals. In fact, strong communication is consistently listed as an in-demand soft skill by employers.2 Developing your business communications skills can help you build productive working relationships, collaborate well with others, negotiate better outcomes, and reach company goals more effectively. These skills can also help you build trust, manage conflict, and reduce misunderstandings.

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Business communications course curriculum

Learners who wish to enhance their skills online may find business communications courses that teach the basics of effective communication. Curricula may provide opportunities to practice writing emails, communicating within groups, delivering presentations, and conducting interviews. Business communications classes may also cover how to use current communication tools, including video conferencing, desktop publishing, collaborative software, and more.

Business negotiations can also be found in communications program curricula. Students can learn to make persuasive arguments, resolve conflicts and disputes, and influence decision-making. They may also gain experience with setting objectives for negotiations and applying methods for assessing outcomes.

People management is another common topic in communications classes. This includes team building, giving feedback, fostering collaboration, and developing leadership skills. Additionally, courses may cover emotional intelligence, leading by example, and managing expectations. edX offers a variety of learning options for enhancing business communication skills to help you stay competitive in today’s workplace.

Jobs that use business communications

Strong business communications skills can translate into many professional opportunities. While all individual contributors and business leaders benefit from being able to effectively communicate, some roles cannot be performed without this crucial skill.

Business communications specialists are responsible for many critical tasks, including managing information, coordinating internal and external communications, representing the company, and collaborating with marketing professionals. Those specializing in business communication might also find work in roles such as:

  • Marketing specialist: ensure clear and consistent messaging around a brand and implement effective communication campaigns with target audiences.
  • Account executive: manages client relationships and generates sales for a company's products or services, providing customer service and ensuring customer satisfaction.
  • Public relations specialist: develops relationships with the public and media to shape and maintain the public image of a company or organization.

These roles can have specific educational requirements depending on the company, including a bachelor’s degree or master’s degree. edX offers a variety of educational pathways for learners ranging from full degree programs to specialized boot camps.

How to become a business communications specialist online

If your goal is to work as a business communications specialist, you may be able to gain the requisite skills through online learning. Earning a bachelor’s degree in business or in communications can provide you with a comprehensive understanding of the field and the necessary skills to excel in various roles. However, you may also pursue individual courses for professional development that allow you to focus on a specific subject. Explore all that edX has to offer and start your learning journey today.

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    Frequently Asked Questions

    What does a business communications specialist do?

    Business communications specialists help organizations develop efficient strategies for communication both internally and externally, expertly crafting consistent messaging for specific audiences. These professionals are responsible for understanding the needs of their organization as well as its stakeholders. They then utilize appropriate communication tools and channels to ensure all parties receive the information they need in an effective and timely manner.

    What skills are required for a business communications specialist?

    At its core, business communications rely on the ability to relay messages that are clear, concise, and customized for the intended audience using a variety of formats. Additionally, a business communication specialist should be tech-savvy and able to understand how different technologies and tools can be used to enhance communication within an organization. Good time management, problem-solving, and critical thinking are also recommended for someone in this role.

    Can you learn business communications online?

    Yes. From programs and classes to webinars and podcasts, you can find a range of educational opportunities to help you learn the fundamentals of effective workplace communication online.

    How long does it take to complete a business communications course?

    Business communications courses can vary in length and complexity. A basic business communications class may take around four to six weeks to complete. However, if the course includes additional topics such as public speaking or team communication skills, it may take longer. The exact duration of a course will depend on the objectives set out by the institution or instructor and the amount of time you have available to devote to your studies.

    How are business communications used in companies?

    Business communications are essential for the efficient functioning of any company. From emails, memos, and reports to business presentations and meetings, business communications are used to disseminate information, communicate ideas, and keep colleagues, customers, and other stakeholders aligned. Good communication can help to build relationships with customers and increase productivity and profitability.

    What are some types of business communications?

    Internal communication is the transmission of information within an organization. Examples of internal communications are emails, announcements, presentations, surveys, and training materials. External communication occurs when information is relayed to those outside of the organization, such as customers, vendors, and the general public. Common external communications include press releases, newsletters, social media campaigns, brochures, and advertisements.

    1. 10 Benefits of Effective Communication in the Workplace (2022). Indeed. Retrieved February 3, 2023.

    2. 93% of employers want to see soft skills on your resume—here are 8 of the most in-demand ones. (2022). CNBC. Retrieved December 14, 2022.